Rainforest Alliance is creating a more sustainable world by using social and market forces to protect nature and improve the lives of farmers and forest communities.
Rainforest Alliance Certification helps farmers produce better crops, adapt to climate change, increase their productivity, and reduce costs. These benefits provide companies with a steady and secured supply of certified products. Sourcing Rainforest Alliance Certified products also helps businesses meet consumer expectations and safeguard their brand’s credibility.
The merger of the Rainforest Alliance and UTZ in 2018 was a natural moment to combine experience and develop a strong, forward-looking approach to certification that is fit for the challenges now facing sustainable agriculture and related supply chains.
‘Reimagining certification’ is the long-term vision, based on a set of core principles: continuous improvement; data-powered; risk-based assurance; contextualization; and shared responsibility.